Vegetarian Makes Money

When it suits financially and culturally vegetarianism is a happy friend to business.

Leading American fast food chains, which globally are known for their non-vegetarian offerings, are raking in more moolah from their veggie delights in India following the lead of organised retail supermarkets which tend to avoid stocking non-vegetarian fresh produce items. Cashing in on the rising fitness awareness among Indian consumers, players such as McDonald’s, KFC, Pizza Hut and Domino’s are seeing over 50 per cent of their sales coming from their vegetarian spread. In contrast, the global average of sales split for Domino’s is 95 per cent from non-veg offerings, while the non-veg contribution to Pizza Hut’s sales globally is 70 per cent of overall revenue.

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