Thoughtful Post about PETA

Of course, no animal protection group does everything right, but most of the large ones are at least willing to evaluate their own efforts. When it comes to media outreach, PETA seems not to have changed much over the past 30 years, while the world around it has changed significantly. I would argue that it’s time for some new approaches and I would say this to the good folks at PETA: “Thank you for the work you have done for animals. But please understand that not all media is created equally. On behalf of animal advocates everywhere, please take a more thoughtful approach to generating attention. As the most visible animal rights group in the world, we need you to help us become a credible and respected voice for animals.”

The Problem with PETA