Erik Marcus of vegan.com writes below about this video. Watch it.
This video’s worth seeing, even though it’s hard to watch, but then the truth is often difficult. It concerns a veggie activist who is encouraged to be as loud, strident, and judgmental as possible — in an ongoing effort to attract greater attention to vegetarianism and to keep more animals from harm. It becomes a vicious cycle, with him having to top himself each time. At the end of the video, he’s probably won a few new vegetarians, and he’s earned a few dollars. But it’s come at the price of antagonizing millions, and getting them to permanently regard vegetarians as dickheads. Along the way, there’s a funny and perceptive analysis of the situation that’s full of post-modern recursive meta weirdness.