British farmers could capitalise on the fact that shoppers are becoming increasingly concerned about animal welfare when buying food, according to the food and grocery think-tank, IGD. One fifth of shoppers (20%) now say that knowing about the standards of animal welfare has become one of their key drivers of product choice, which is up from 13% in 2008, according to the survey Shopper Trends 2009. When asked about concerns they have relating to food production, almost half (46%) of respondents mentioned animal living conditions compared with 38% in 2008.
Grumpy From Birth But Vegan Since 1976
Welcome to Grumpy Vegan
- Kim Stallwood is an independent scholar and author on animal rights. His forthcoming book, Animal Dharma, explores what it means to care deeply about animals. Starting in 1976, he has held leadership positions with some of the world’s foremost organisations in the UK and US, including CIWF, BUAV, PETA, The Animals’ Agenda, Animals and Society Institute and Minding Animals International. A vegetarian since 1974 when as a student he worked in a chicken slaughterhouse. A vegan since 1976. His evil twin is the Grumpy Vegan.
