The number of “vegan children” is also set to soar. Already, around 1.5m American children aged 8-18 are vegetarian. This trend could spell trouble for the meat industry, which has already launched a counter-offensive. “If the Veggie Child trend is sustained through adulthood, the industry’s future could be at risk,” says Mr Penn, who foresees a growing market for “designer veggies” and tips soya-bean futures as “a great investment”.
The Economist “Lone woman seeks bald man” August 28, 2007
