The Grumpy Vegan welcomes this initiative. But thumbs down to PETA for its species-insensitive language, “Too chicken to go vegetarian?”
There’s also a thumbs down for the lets-not-rock-the-boat-too-much quotes from such environmental movement representatives as the Sierra Club’s, Carl Pope
We try to be strategic about doing the things where each unit of effort has the most impact. […] We’ll encourage companies to make more efficient S.U.V.’s, and we’ll encourage consumers to buy them but we do not find lecturing people about personal consumption choices to be effective.
Huh? The Sierra Club doesn’t promote citizen action when it helps the planet?