.jpg)
As important as yesterday’s electoral victories are for animal protection in Arizona and Michigan it’s not the way forward to making animal protection a mainstream political issue.
The present strategy of identifying through public opinion polling unpopular egregious examples of animal abuse and making them the focus of ballot initiatives successfully addresses those issues. But it’s no substitute for a long-term strategy, a macro-campaign to position animal protection as a mainstream political issue alongside such issues as, for example, the environment.
This is why I’ve been developing since 2003 The Animals’ Platform. This is the Animals and Society Institute’s program to making animal protection a mainstream political issue. The Animals’ Platform CD-ROM is now available. It explains the why and how and is based on the success in the UK and EU in framing animal protection as an issue of votes, parties and platforms. E-mail me at kim@grumpyvegan.com or kim.stallwood@animalsandsociety.org for a copy!
