Beyonce and the Fur Protest

The video of the PETA activist challenging Beyonce’s use of fur, including her fashion label, is a good example of where the line can be successfully drawn between a protest where the media’s frame is the anti-fur message and not an anti-animal rights message because of the way in which the message was communicated. My lasting impression is one of a polite and respectful activist attempting to engage a celebrity who is uncomfortable with being challenged by something that she and her entourage clearly know to be problematic.